Oh, look, we're a target market

So Hollywood is hiring specialists to market to the "Christian market", as part of what they see as the "rising religiosity in American culture".

Memo to Hollywood media types:
We're not on the rise, we've been here all along. It's just that we tend not to be seen cruising down Sunset or finding new lows in debauchary at Prey, so we're not on your radar screens.

And btw, why do you think we're any less media-savvy than other people these days? Has it occured to you that one of the reasons we went to see The Passion Of The Christ was because we know it's the product of a fellow believer, and not a focus group? Or maybe we'll see movies based on their value as, well, *movies*. Left Behind had all the promotional hype of The Passion, and it flopped. Why? Because we got to see it on DVD first, and realized it sucked. There's no way I'd see that in a theatre, even with the free tickets that were handed out with the DVD.

Chew on that before you hire another marketing wiz, Hollywood. First make it good. Then make it Christian.

(Update.)

Wait, I'm asking Hollywood to think before it spews out crap?

Nevermind.